ALPHA BETA
SKU
A64
Alpha Beta began as a merchandising concept rather than as a store name. Albert and Hugh Gerrards Triangle Grocerteria (at 329 West Second Street, Pasadena) began arranging groceries alphabetically in 1915, the beginning of the "Alpha Beta system". The demise of the Alpha Beta name started with the 1988 merger of American Stores with Lucky Stores.
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